Book revenues have been crumbling for the last two years, a development that will only accelerate, and brick-and-mortar bookstores have been steadily losing ground for the last five years. Long derided by publishing houses, e-books, though still a minority phenomenon in Germany, are experiencing tremendous growth. Today, about 11 percent of Germans are reading digital books on devices like the Kindle and the iPad, up from only 4 percent two years ago. In the United States, e-books already make up more than 15 percent of volume in the bookselling industry, mainly because they are more affordable. All of this indicates that margins will continue to shrink, as the book business becomes increasingly hectic, nervous and profit-driven.
People who read e-books aren't actually reading alone. Software uses millions of pieces of anonymous data to monitor how readers actually behave. Almost everything can be documented: how fast people read, which text they highlight and which pages they stop reading. The reader has become transparent. Could software be influencing the work of the editor soon? Is it conceivable that books will be rewritten based on readers' reactions, so as to achieve a higher read-through rate?
Read more at ABC News
Saturday, March 16
Friday, March 15
How To Make $10 Million On YouTube
In January, the same month that Ian Hecox and Anthony Padilla's YouTube channel Smosh passed Ray William Johnson's to become the most popular channel on YouTube, Forbes estimated the brand brought in $10 million in revenue the previous year.
"YouTube is the second largest search engine in the world by itself, and that is the way that we look at it," said Barry Blumberg, president of Smosh (and EVP of Smosh's parent company, Alloy Digital). "It does generate significant revenues for our business, but it is one aspect of our business, and we use it to drive to other aspects of our business and to expose our content to the largest possible audience."
Today, the Smosh channel counts 8.2 million subscribers (Johnson trails with 7.7 million subscribers) and an average of 73 million views per month.
Read more at BuzzFeed
"YouTube is the second largest search engine in the world by itself, and that is the way that we look at it," said Barry Blumberg, president of Smosh (and EVP of Smosh's parent company, Alloy Digital). "It does generate significant revenues for our business, but it is one aspect of our business, and we use it to drive to other aspects of our business and to expose our content to the largest possible audience."
Today, the Smosh channel counts 8.2 million subscribers (Johnson trails with 7.7 million subscribers) and an average of 73 million views per month.
Read more at BuzzFeed
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