5 lessons from Buzzfeed @ Harvard

BuzzFeed editor-in-chief Ben Smith spoke to fellows, students, and a few curious onlookers at Harvard’s Shorenstein Center.. five takeaways from the discussion:

headlines sure look a lot like tweets these days... For optimal social growth, publishers must entice users to share their content..competition for the best (reporters) is getting tougher as both traditional and newly-monetized internet media compete for top talent.

LinkedIn opens its publishing platform to its members, raising lots of questions

LinkedIn (says it) is opening its "publishing platform" to all its 277 million members, beginning with a test group of 25,000. The move essentially means providing a juiced-up blogging tool to LinkedIn users, but with a twist. Adding the ability to post long-form professional information, he says, "helps to ensure someone can stand out and look better in their career." LinkedIn's "publishing platform" looks more and more like a media property.

Don't be surprised if LinkedIn's next moves include hiring real journalists to complement its amateur-writer contributors. Another natural extension of the LinkedIn "media" offering would be hosting live events around its Influencers.

Read more at Fortune