If you count web-based applications and online platforms, (the Cloud) is already huge and will become huger. Forrester predicts that it will grow to nearly $56 billion by 2020. But raw computing services, the core of the cloud, is much smaller—and will not get much bigger. Forrester, reckons it will be worth $4 billion in 2020 (although this has much to do with the fact that even in the cloud, the cost of computer hardware will continue to drop, points out Stefan Ried of Forrester).
Read more at The Economist
Saturday, January 1
Friday, December 31
Age Gap Narrows
The biggest online trend is... certain key internet uses are becoming more uniformly popular across all age groups. These online activities include seeking health information, purchasing products, making travel reservations, and downloading podcasts.
Even in areas that are still dominated by Millennials, older generations are making notable gains. While the youngest generations are still significantly more likely to use social network sites, the fastest growth has come from internet users 74 and older: social network site usage for this oldest cohort has quadrupled since 2008, from 4% to 16%.
Read More at the Pew Research Center
Even in areas that are still dominated by Millennials, older generations are making notable gains. While the youngest generations are still significantly more likely to use social network sites, the fastest growth has come from internet users 74 and older: social network site usage for this oldest cohort has quadrupled since 2008, from 4% to 16%.
Read More at the Pew Research Center
Amazon Sort-of Allows Kindle E-Book Lending
Amazon quietly launched a new feature for its Kindle e-books — the ability to lend them to others for a two-week period. The move mimics functionality already available on Barnes and Nobles’ competing Nook e-reader, but comes with a serious caveat — namely the publisher of the book has to allow it. Like with the Nook, a Kindle user can lend a book they have bought to another Kindle user for two weeks. During that time, the owner can’t read the book.
Read more at Wired
Read more at Wired
Sunday, December 26
Social Media Job Postings Up 600%
A recent study published by SocialMediaInfluence.com shows that 59 of the Fortune 100 companies have at least one employee who works full time in social media. It adds that job postings directly related to social media have soared 600% in the last five years.
Working with the job site Indeed.com. the Social Media Influence report researched online job listings. It found more than 21,000 postings related to social media. In 2005, that number was in the low thousands.
Curtis Hougland, founder of the New York-based marketing and social media firm Attention, warns that just as social media hiring has picked up, the pool of qualified talent has failed to keep pace and the resulting imbalance of supply and demand is a sign of hiring inflation.
Hougland says that demand for social media skills in the corporate world has outstripped the supply of candidates with training in communications and the analytical skills to track the effectiveness of a media campaign. He says this void has been filled by a burgeoning workforce of self-proclaimed social media experts, some of whom are qualified, but many are not.
Remember the dot-com boom-and-bust? After the bubble burst, Internet companies were left with an oversupply of programmers, which had been the hot job of the day. But you rarely hear about programmers going hungry.
http://www.consumeraffairs.com/news04/2010/12/the-social-media-sector-is-booming-especially-for-new-jobs.html
Working with the job site Indeed.com. the Social Media Influence report researched online job listings. It found more than 21,000 postings related to social media. In 2005, that number was in the low thousands.
Curtis Hougland, founder of the New York-based marketing and social media firm Attention, warns that just as social media hiring has picked up, the pool of qualified talent has failed to keep pace and the resulting imbalance of supply and demand is a sign of hiring inflation.
Hougland says that demand for social media skills in the corporate world has outstripped the supply of candidates with training in communications and the analytical skills to track the effectiveness of a media campaign. He says this void has been filled by a burgeoning workforce of self-proclaimed social media experts, some of whom are qualified, but many are not.
Remember the dot-com boom-and-bust? After the bubble burst, Internet companies were left with an oversupply of programmers, which had been the hot job of the day. But you rarely hear about programmers going hungry.
http://www.consumeraffairs.com/news04/2010/12/the-social-media-sector-is-booming-especially-for-new-jobs.html
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