The growing viewership of video online and on mobile devices is not diminishing the appetite for watching television. Consumers who watch online video “were greater users of TV” than those who did not.
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Tuesday, June 12
TV Begins Eroding As Primary Video Device
TV is still the media elephant in U.S. living rooms, but the way Americans watch television and other forms of video programming is changing so rapidly that a top Nielsen executive says the media ratings giant has begun working with its clients to “redefine” the very nature of the households it measures. Nielsen’s soon-to-be-released second-quarter 2012 Cross-Platform Report shows that the percentage of time spent watching video programming via a conventional TV has declined to 93.7%.
While that may not seem like a precipitous shift, it is down from 99.4% two years ago when the Nielsen-funded Council for Research Excellence released findings of a study detailing how Americans consume video programming.
“Screen-shifting happens,” quipped Pat McDonough, senior vice president-insight and analytics at Nielsen.
Despite all those trends, Americans are watching more video programming than ever before: an average of 35 hours per week.
while the Internet is the dominant work-centric medium, accounting for nearly half of worker access to media during the workday, (Research from the Media Behavior Institute finds) radio and audio streaming was No. 2 (38%). While the role of TV is flipped during work time, 15% of workers watch live TV while doing their jobs.
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While that may not seem like a precipitous shift, it is down from 99.4% two years ago when the Nielsen-funded Council for Research Excellence released findings of a study detailing how Americans consume video programming.
“Screen-shifting happens,” quipped Pat McDonough, senior vice president-insight and analytics at Nielsen.
Despite all those trends, Americans are watching more video programming than ever before: an average of 35 hours per week.
while the Internet is the dominant work-centric medium, accounting for nearly half of worker access to media during the workday, (Research from the Media Behavior Institute finds) radio and audio streaming was No. 2 (38%). While the role of TV is flipped during work time, 15% of workers watch live TV while doing their jobs.
Read more here
The threat of the internet has forced magazines to get smarter
With rare exceptions, making money in news means publishing either the cheap kind that attracts a very large audience, and making money from ads, or the expensive kind that is critical to a small audience, and making money from subscriptions. Both are cut-throat businesses; in rich countries, many papers are closing. But among magazines there is a new sense of optimism. In North America, where the recession bit deepest, more new magazines were launched than closed in 2011 for the second year in a row.
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Data on people’s online behaviour
AN OLD saw has it that half of all advertising budgets are wasted—the trouble is, no one knows which half. In the internet age, at least in theory, this fraction can be much reduced. By watching what people search for, click on and say online, companies can aim “behavioural” ads at those most likely to buy.
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Monday, June 11
Can journalism funded by private generosity compensate for the decline of the commercial kind?
J-Lab, a journalism think-tank at American University in Washington, DC, estimates that American foundations have donated at least $250m to non-profit journalism ventures since 2005.
The trend is spreading to other countries, including Australia and Britain, where regulators and politicians have fretted about the decline of old-fashioned media without doing much about it. Money from the David and Elaine Potter Foundation is funding the Bureau of Investigative Journalism (BIJ), based at City University in London. Iain Overton, its editor, reckons that many traditional outlets lack the forensic skills, as well as the cash, to crunch data and hold the powerful to account.
Several American local papers, one of the most fragile parts of the industry, have been taken over by rich businessmen. Some of Britain’s upmarket dailies are scarcely commercial. The loss-making Guardian is run by a trust (which also owns the moneymaking Auto Trader). The Independent was saved by a Russian billionaire. Some might call that philanthropy, too.
Read more here
The trend is spreading to other countries, including Australia and Britain, where regulators and politicians have fretted about the decline of old-fashioned media without doing much about it. Money from the David and Elaine Potter Foundation is funding the Bureau of Investigative Journalism (BIJ), based at City University in London. Iain Overton, its editor, reckons that many traditional outlets lack the forensic skills, as well as the cash, to crunch data and hold the powerful to account.
Several American local papers, one of the most fragile parts of the industry, have been taken over by rich businessmen. Some of Britain’s upmarket dailies are scarcely commercial. The loss-making Guardian is run by a trust (which also owns the moneymaking Auto Trader). The Independent was saved by a Russian billionaire. Some might call that philanthropy, too.
Read more here
ComScore research shows that multi-screen users are more engaged
A report from ComScore and the Coalition for Innovative Media Measurement (CIMM) shows that cross-consumption of TV is growing, and these consumers are spending more time engaging with content. For the white paper ‘How Multi-Screen Consumers are Changing Media Dynamics’, ComScore and CIMM studied 10 broadcast network cable brands over a five-week period and made new findings about the viewing habits of consumers across multiple devices. The report found that, though 90pc of consumers engaged with the media brands via TV, 25pc also did so online, and a further 12pc did so through online video.
Significantly, this report shows that online consumption is not cannibalising TV, but rather that viewers are enhancing their experience with these additional services and engaging more with the content as they do so.
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Significantly, this report shows that online consumption is not cannibalising TV, but rather that viewers are enhancing their experience with these additional services and engaging more with the content as they do so.
Read more here
nternet Advertising Revenues Set First Quarter Record at $8.4 Billion
Internet advertising revenues for the first quarter of 2012 set a new record for the reporting period at $8.4 billion, according to the latest IAB Internet Advertising Report from the Interactive Advertising Bureau (IAB) and PwC U.S. It is the highest first-quarter revenue ever measured by the IAB and PwC and a $1.1 billion--or 15 percent increase--over the $7.3 billion figure reported in the first quarter 2011.
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