Alan Burns says that radio can expect more fragmentation to come, mainly due to broadband streaming in cars. There are no signs that music streaming services like Pandora are eroding radio usage. On the other hand, there's less love for radio among younger listeners, and while wireless broadband in cars isn't going to kill radio, it will lower usage somewhat. It will also generate more fragmentation, since broadband will bring more non-local stations into cars.
"It's important to note why these women choose radio over non-radio streams in their cars, and the big reasons are that radio provides energy, excitement, and local information," Burns stated.
Additionally, the Burns study shows that there is significant resistance to paying for Internet music streams.
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This introduction to the world of journalism encourages proactive thinking about the future of media and journalists' place in it, focusing on the need to remain on the innovation curve.
Saturday, July 23
Sunday, July 17
Reinventing the newspaper
News providers throughout the rich world are urgently casting around for new models. They are starting to charge for content on the web and mobile devices, as well as pursuing non-traditional sources of revenue such as wine clubs or dating services. Some are being supported by philanthropy. Nobody yet knows which, if any, of these models will work, but it is clear that revenue from online advertising alone will not be enough to cover the costs of running a traditional news organisation.
Read more at The Economist
Read more at The Economist
American newspapers are in trouble, but in emerging markets the news industry is roaring ahead
The internet-driven fall in classified-ad revenue is only one of the reasons for the decline of newspapers in America, which started decades ago. The advent of television news, and then cable television, lured readers and advertisers away.
Newspapers in western Europe are having to manage long-term decline rather than short-term pain.
In Japan, home to the world’s three biggest-selling daily newspapers (the Yomiuri Shimbun alone has a circulation of more than 10m), circulation has held up well, in part because over 94% of newspapers are sold by subscription. But there is trouble on the horizon. Young Japanese do not share their elders’ enthusiasm for newsprint, and advertising revenues are dropping as the population ages.
There is certainly no sign of a news crisis in India, now the world’s fastest-growing newspaper market. Television news is also booming: of more than 500 satellite channels that have been launched in India in the past 20 years. China is another market where news media are growing rapidly.
Read more at The Economist
Newspapers in western Europe are having to manage long-term decline rather than short-term pain.
In Japan, home to the world’s three biggest-selling daily newspapers (the Yomiuri Shimbun alone has a circulation of more than 10m), circulation has held up well, in part because over 94% of newspapers are sold by subscription. But there is trouble on the horizon. Young Japanese do not share their elders’ enthusiasm for newsprint, and advertising revenues are dropping as the population ages.
There is certainly no sign of a news crisis in India, now the world’s fastest-growing newspaper market. Television news is also booming: of more than 500 satellite channels that have been launched in India in the past 20 years. China is another market where news media are growing rapidly.
Read more at The Economist
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