The internet analysis company ComScore released its numbers for May, in which Google became the first company to ever hit a combined 1 billion unique users across its websites in a month. The Wall Street Journal reports that Microsoft came in second with 905 million, unchanged in its position from last year. Facebook swelled 30% from 2010 compared to Google’s 8.4% growth, taking the bronze at 714 million. Yahoo! turned a strong fourth-place showing not far behind Facebook, at 689 million visits.
Read more here
Wednesday, June 22
Monday, June 20
M-Commerce To Reach $6 Billion In 2011
According to a new Forrester forecast, retailers can expect just 2% of their online sales to come through mobile devices this year and only 7% by 2016. That translates into $6 billion in 2011, growing to $31 billion in five years. In short, m-commerce will see steep growth in the coming years, but will remain a small part of overall sales. (The figures don't include revenue from transactions done through tablets.)
The report also warns companies not to expect HTML5 to become a universal standard for mobile sites anytime soon. While more robust, the programming language will not render apps obsolete, since apps will still have capabilities not found in Web browsers.
Read more at Media Post
The report also warns companies not to expect HTML5 to become a universal standard for mobile sites anytime soon. While more robust, the programming language will not render apps obsolete, since apps will still have capabilities not found in Web browsers.
Read more at Media Post
Sunday, June 19
Small Local News Traffic
A new report commissioned by the FCC discovered a “surprisingly small audience for local news traffic.” How small? Less than one in five news pageviews goes to local news sources — that’s a combination of newspaper sites, local TV sites and large independent news sites in a given market — and the average user spends just 0.45% of total internet time consuming local news.
Now, the report is dicing Comscore data, which isn’t always gospel, but the numbers are consistent. It’s even worse for local news organizations that aren’t #1 or #2 in their markets — the study found the top news site, on average, registers 5 minutes/user per month. The second-place site sees 3 minutes/user. Third place, 2 minutes. Fourth, just .8 minutes.
For local TV that’s invested heavily in local news operations, this should be disturbing. With just a handful of exceptions, like KSL in Salt Lake, stations aren’t generating large-enough online audiences to make up a meaningful percentage of total revenue. To make matters worse, local weather and traffic — staples of TV coverage — are becoming ubiquitous, built into every device, every search engine and increasingly, every TV set and cable box.
What does all this mean? Mediaite’s Philip Bump takes a crack at it: “There are generally two things people care about: what everyone is talking about, and what’s happening to them. Local news is caught in the murky middle."
Read more here
Now, the report is dicing Comscore data, which isn’t always gospel, but the numbers are consistent. It’s even worse for local news organizations that aren’t #1 or #2 in their markets — the study found the top news site, on average, registers 5 minutes/user per month. The second-place site sees 3 minutes/user. Third place, 2 minutes. Fourth, just .8 minutes.
For local TV that’s invested heavily in local news operations, this should be disturbing. With just a handful of exceptions, like KSL in Salt Lake, stations aren’t generating large-enough online audiences to make up a meaningful percentage of total revenue. To make matters worse, local weather and traffic — staples of TV coverage — are becoming ubiquitous, built into every device, every search engine and increasingly, every TV set and cable box.
What does all this mean? Mediaite’s Philip Bump takes a crack at it: “There are generally two things people care about: what everyone is talking about, and what’s happening to them. Local news is caught in the murky middle."
Read more here
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