Friday, October 19

Mag Bag: Ad Pages Continue To Fall

2012 is shaping up to be another lousy year for consumer magazines, at least as far as print advertising is concerned. According to the latest quarterly tally from the Publishers Information Bureau, total ad pages fell 8% to 36,059 in the third quarter of this year. That follows similar declines in the first and second quarters of the year; in the first nine months of 2012, ad pages are down 8.6% to 110,843.

Out of 216 titles tracked by PIB, 153 experienced declines in ad pages in the third quarter, including 88 which experienced declines of 10% or more, and 41 which experienced declines of 20% or more.

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Twitter blocks its first account for hate speech

Twitter said on Wednesday that it has blocked the account of a neo-Nazi group at the request of the German government, something that the company announced earlier this year it had the ability to do — although it said at the time that it would try hard to only use this feature in extreme circumstances, and would record its behavior at Chilling Effects so that everyone would know.

Although Twitter has blocked accounts for other reasons — including the controversial blocking of a Financial Times journalist who criticized the network’s corporate partner, NBC, during the Summer Olympics — this is the first time it has done so at the request of a foreign government. Since its inception, Twitter has boasted that it sees itself as the “free-speech wing of the free-speech party." The question is where Twitter will draw the line when free speech conflicts with its desire to either promote its corporate partnerships or make peace with foreign governments.

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Tuesday, October 16

Number of Americans Who Read Print Newspapers Continues Decline

While Americans enjoy reading as much as ever – 51% say they enjoy reading a lot, little changed over the past two decades – a declining proportion gets news or reads other material on paper on a typical day. Many readers are now shifting to digital platforms to read the papers.

Only 29% now say they read a newspaper yesterday – with just 23% reading a print newspaper. Over the past decade, the percentage reading a print newspaper the previous day has fallen by 18 points (from 41% to 23%). Somewhat more (38%) say they regularly read a daily newspaper, although this percentage also has declined, from 54% in 2004. Figures for newspaper readership may not include some people who read newspaper content on sites that aggregate news content, such as Google News or Yahoo News.

Over the past decade, there have been smaller declines in the percentages of Americans reading a magazine or book in print (six points and four points, respectively) than for newspapers.

Substantial percentages of the regular readers of leading newspapers now read them digitally. Currently, 55% of regular New York Times readers say they read the paper mostly on a computer or mobile device, as do 48% of regular USA Today and 44% of Wall Street Journal readers. Read more

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