Around three-quarters of American internet users regularly fiddle with a mobile device while watching the gogglebox. Media executives are abuzz working out how to turn this distraction into profitable transactions. Viewers who are multitasking with other devices tend to tune in for longer, because they are commenting on the shows online or interacting with extra content through the networks’ apps.
Read more at the Economist
Saturday, October 26
Friday, October 25
The Role of News on Facebook
Facebook exposes some people to news who otherwise might not get it. While only 38% of heavy news followers who get news on Facebook say the site is an important way they get news, that figure rises to 47% among those who follow the news less often.
The most popular topic is entertainment news, which 73% of Facebook news consumers get regularly on the site. Close behind is news about events in one’s own community (65%). National politics and government rank fourth, reaching 55% of these consumers regularly, just behind sports, which reaches 57% regularly. Still, Facebook has yet to become a platform for learning about news events as they happen. Just 28% of Facebook news consumers have ever turned there for breaking news.
Read more at the Pew Center
The most popular topic is entertainment news, which 73% of Facebook news consumers get regularly on the site. Close behind is news about events in one’s own community (65%). National politics and government rank fourth, reaching 55% of these consumers regularly, just behind sports, which reaches 57% regularly. Still, Facebook has yet to become a platform for learning about news events as they happen. Just 28% of Facebook news consumers have ever turned there for breaking news.
Read more at the Pew Center
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