The popular Flip video camera is no more, with Cisco announcing Tuesday it “will exit aspects of its consumer businesses,” which includes shutting down the Flip.
It looks like the Flip was simply an intermediary product. Much like the netbook, which has been largely usurped by lower-cost full laptops and tablets like the iPad, the Flip was simply a product that disrupted markets before moving aside for a true successor.
Read more here
Tuesday, April 12
Most Americans Opposed to Banning Any Books
A new Harris Poll shows that a majority of Americans think no books should be banned completely (56%) while fewer than one in five say there are books which should be banned (18%); a quarter are not at all sure (26%).
Read more here
Read more here
Monday, April 11
Ad Spending to Rise
U.S. advertising spending is expected to increase 2.5% to $155.2 billion in 2011 as marketers in the financial, retail and automotive sectors open up their wallets following the recession. But it will take several years before spending reaches pre-recession levels, according to new forecasts from Publicis Groupe SA's ZenithOptimedia.
Global ad spending, meanwhile, is now forecast to increase 4.2% to $470.8 billion.
ZenithOptimedia said it expects the largest ad spending increases in the U.S. to flow to the Internet, which is expected to register a 13% rise; cable television, with an expected increase of 10%; and cinema, which is expected to register a 6% increase. Ad spending is projected to drop 8.5% in newspapers, 1% in consumer magazines and 4% for business publications, it said.
Read more at the Wall Street Journal
Global ad spending, meanwhile, is now forecast to increase 4.2% to $470.8 billion.
ZenithOptimedia said it expects the largest ad spending increases in the U.S. to flow to the Internet, which is expected to register a 13% rise; cable television, with an expected increase of 10%; and cinema, which is expected to register a 6% increase. Ad spending is projected to drop 8.5% in newspapers, 1% in consumer magazines and 4% for business publications, it said.
Read more at the Wall Street Journal
Sunday, April 10
iPhone for Radio Reports
As cell phones became smaller, and laptops more prevalent, radio reporters could finally produce studio-quality reports in the field, and email them to the newsroom. But that involved schlepping, booting, connecting, dubbing, and a lot of waiting. Now, with the Apple iPhone 4 and several apps, I can produce intricate audio and video reports, broadcast live, take and edit photos, write web content and distribute it through social media from a single device.
With the VC Audio Pro app from VeriCorder, I can quickly pull cuts, edit and assemble audio wraps, and adjust volumes on a three-track screen similar to the popular Adobe Audition used in many newsrooms. These days I also carry an iPad to take notes, while my iPhone is on a podium during a news conference. Before that, I liked the Apple Wireless Keyboard, which paired easily with the phone.
So is it worth it? A year in, iPhone-only reporting isn't perfect. While audio editing works great, with the phone's built-in microphone I'd estimate the sound quality of my field reports is 92% as good as when I use bulky broadcast equipment. Getting better audio for my video is a real challenge.
Read more at PBS
With the VC Audio Pro app from VeriCorder, I can quickly pull cuts, edit and assemble audio wraps, and adjust volumes on a three-track screen similar to the popular Adobe Audition used in many newsrooms. These days I also carry an iPad to take notes, while my iPhone is on a podium during a news conference. Before that, I liked the Apple Wireless Keyboard, which paired easily with the phone.
So is it worth it? A year in, iPhone-only reporting isn't perfect. While audio editing works great, with the phone's built-in microphone I'd estimate the sound quality of my field reports is 92% as good as when I use bulky broadcast equipment. Getting better audio for my video is a real challenge.
Read more at PBS
Subscribe to:
Posts (Atom)