Locally focused advertising in social media is expected to grow at annual rate of 33% from $400 million in 2010 to $2.3 billion by 2015, according to a new forecast from BIA/Kelsey. That would make local advertising roughly a third of the total of $8.1 billion in U.S. social media ad revenue that the research firm projects in four years.
Read more here
Monday, November 14
How Mainstream Media Uses Twitter
The Pew Research Center’s Project for Excellence in Journalism studied every tweet sent in one week by six newspapers (The Washington Post, The New York Times, USA Today,The Wall Street Journal, Arizona Republic, The Toledo Blade) five broadcasters (NPR, CNN, Fox News, MSNBC, ABC News), and two websites (Huffington Post, Daily Caller), as well as the most-followed individual journalist at each.
The key finding: “News organizations use Twitter in limited ways — primarily as an added means to disseminate their own material. Both the sharing of outside content and engagement with followers are rare.”
Read more here
The key finding: “News organizations use Twitter in limited ways — primarily as an added means to disseminate their own material. Both the sharing of outside content and engagement with followers are rare.”
Read more here
One-third have broken up by Facebook, text or e-mail
A survey conducted by market researchers Lot 42 declares that 33 percent of human beings have broken up with their beloveds by text, e-mail, or Facebook.
Yes, Facebook.
You might imagine that I am talking about 13-year-olds. Because you definitely, surely have to be 13 to be on Facebook. Yet, no. This survey purports to offer the truths of 550 people older than 18--and, clearly, over the first flushes of love.
Read more at C-net
Yes, Facebook.
You might imagine that I am talking about 13-year-olds. Because you definitely, surely have to be 13 to be on Facebook. Yet, no. This survey purports to offer the truths of 550 people older than 18--and, clearly, over the first flushes of love.
Read more at C-net
Sunday, November 13
Cable's Future May Already Have Passed
Television advertising that allows viewer participation via a remote control has been a dream of the cable industry for at least a quarter century. This year, Canoe Ventures (bankrolled by cable companies) finished building a platform that allows advertisers to include interactive elements in commercials - with Canoe collecting a fee for each ad campaign sold. There's just one problem: The Web got there first.
Canoe's cable network reach, while growing, is only about 23 million households, a far cry from Facebook's 800 million users. The explosion of mobile devices is pushing advertisers toward bypassing the set-top box.
Read more here
Canoe's cable network reach, while growing, is only about 23 million households, a far cry from Facebook's 800 million users. The explosion of mobile devices is pushing advertisers toward bypassing the set-top box.
Read more here
the U.S. government’s plans to auction off spectrum to wireless carriers won’t help innovation
Last February, Cisco Systems (CSCO) estimated that mobile data will increase 26-fold from 2010’s numbers by 2015. Almost one-third of this will move through Wi-Fi networks, which use unlicensed spectrum and don’t burden wireless carriers such as AT&T (T) or Verizon Wireless (VZ). But the carriers have adopted the phrase “spectrum crunch,” designed to make vivid the pain of a hypothetical moment when there are more data than the available spectrum can handle.
The Obama Administration has decided that wireless carriers need more spectrum.
In 1994, rather than grant all licenses for free, the FCC began auctioning rights to pieces of spectrum, mostly to wireless carriers. Now all the easy pickings in spectrum have been auctioned off, according to Blair Levin, who headed last year’s national broadband plan for the FCC. And so the Administration has adopted Levin’s idea for opening up more spectrum to wireless companies: “incentive auctions.” Television broadcasters will be offered the chance to give up some of their spectrum in return for an as-yet-unknown percentage of the auction proceeds.
Read more here
The Obama Administration has decided that wireless carriers need more spectrum.
In 1994, rather than grant all licenses for free, the FCC began auctioning rights to pieces of spectrum, mostly to wireless carriers. Now all the easy pickings in spectrum have been auctioned off, according to Blair Levin, who headed last year’s national broadband plan for the FCC. And so the Administration has adopted Levin’s idea for opening up more spectrum to wireless companies: “incentive auctions.” Television broadcasters will be offered the chance to give up some of their spectrum in return for an as-yet-unknown percentage of the auction proceeds.
Read more here
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