The newspapers that mandate participation on social media emphasize a newsroom-wide approach to traffic growth. The Gannett-owned Jackson Clarion-Ledger, for instance, requires its writers to maintain Facebook and Twitter profiles and everyone on staff helps draw attention to the site, Executive Editor and Director of Audience Engagement Brian Tolley wrote in an email.Editors and social media managers play a bigger role in audience-building than other staffers.
Mallary Tenore, former managing editor of Poynter.org, said she doesn’t believe newspapers should require all staff to have social media accounts because people tend to have negative reactions to words such as “mandatory.”
Read more at AJR
Tuesday, June 3
Study: Colbert does a better job teaching people about campaign financing than traditional news sources
Viewers of “The Colbert Report” who watched faux-conservative TV host Stephen Colbert set up a super PAC and 501(c)(4) organization during the last presidential election cycle proved to be better informed about campaign financing and the role of money in politics than viewers of other news channels and shows, according to a new study.
Read more here
Read more here
Sunday, June 1
Everything you need to know about the future of newspapers is in these two charts
The decline in print-advertising revenue — which has been in free-fall for years now — is not stopping, or even slowing down, any time soon. If anything, it is likely to accelerate.
Read more at Gigaom
Read more at Gigaom
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