Cable networks and broadcast networks appear to be performing at mostly the same pace -- with little change in viewership in the fourth quarter. The broadcast networks had no change in either 18-49 viewers (10.9 overall rating) or total viewers (12.3 rating) from the fourth quarter 2010.
Read more here
Saturday, December 17
Only 14% Use Online Devices For Rented Movies
Though Internet-connected entertainment devices (televisions, tablets, gaming consoles, smartphones) are all the rage among consumers, people still not renting movies to play on them. According to new research from The NPD Group, only 5% of the 134 million consumers who own devices capable of playing rented, streamed movies (iVOD) have used them for those purposes. Even when it comes to devices whose sole purpose is streaming entertainment, only 14% have used them to rent movies. Netflix, which is the leader of streaming movies, was not included because NPD classifies it as a subscription streaming service, rather than iVOD.
Read more here
Read more here
AP Stylebook’s New Tool Automatically Edits Your Writing
The Associated Press unleashed software Thursday that proofreads content using AP Stylebook’s guidelines on spelling, language, punctuation, usage and journalistic style.
The new plug-in software — AP StyleGuard — works in Microsoft Word and will come in handy for writers and editors who produce and publish news articles and press releases.
Read more here
The new plug-in software — AP StyleGuard — works in Microsoft Word and will come in handy for writers and editors who produce and publish news articles and press releases.
Read more here
Thursday, December 15
Publishing in Latin America
Paid-for daily newspaper circulation in Latin America rose by 5% (21% in Brazil and 16% in Mexico) between 2005 and 2009, according to Larry Kilman of the World Association of Newspapers and News Publishers.
In books, the picture is more mixed. Publishers are churning out more new titles than ever. Sales in (Portuguese-speaking) Brazil, the biggest market, are rising. On December 5th Britain’s Pearson (which owns 50% of The Economist) announced the purchase by its Penguin subsidiary of 45% of Companhia das Letras, Brazil’s most innovative literary publisher. Things are less bright in the Spanish-speaking world. In Mexico and Argentina, Latin America’s second and third markets, book sales have been falling. Mexico’s publishers’ association says that total sales last year were 139m copies, down by 12% from 2005. Internet bookselling has been hampered by relatively low levels of broadband penetration and poor postal services.
Read more at The Economist
In books, the picture is more mixed. Publishers are churning out more new titles than ever. Sales in (Portuguese-speaking) Brazil, the biggest market, are rising. On December 5th Britain’s Pearson (which owns 50% of The Economist) announced the purchase by its Penguin subsidiary of 45% of Companhia das Letras, Brazil’s most innovative literary publisher. Things are less bright in the Spanish-speaking world. In Mexico and Argentina, Latin America’s second and third markets, book sales have been falling. Mexico’s publishers’ association says that total sales last year were 139m copies, down by 12% from 2005. Internet bookselling has been hampered by relatively low levels of broadband penetration and poor postal services.
Read more at The Economist
Wednesday, December 14
The serious business of fun
Today a gamer is as likely to be a middle-aged commuter playing “Angry Birds” on her smartphone. In America, the biggest market, the average game-player is 37 years old. Two-fifths are female.
Over the past ten years the video-game industry has grown from a small niche business to a huge, mainstream one. With global sales of $56 billion in 2010, it is more than twice the size of the recorded-music industry. Despite the downturn, it is growing by almost 9% a year. Video gaming, unlike music, film or television, had the luck to be born digital: it never faced the struggle to convert from analogue.
Read more at The Economist
Over the past ten years the video-game industry has grown from a small niche business to a huge, mainstream one. With global sales of $56 billion in 2010, it is more than twice the size of the recorded-music industry. Despite the downturn, it is growing by almost 9% a year. Video gaming, unlike music, film or television, had the luck to be born digital: it never faced the struggle to convert from analogue.
Read more at The Economist
Newspapers' Digital Audience Skews Younger, More Affluent
People who read newspapers’ digital content tend to be younger, better-educated and more affluent than the print audience for newspapers, according to a new national survey by Pulse Research. Pulse found that the average age of digital newspaper readers is 44, compared to an average age of 51 for print readers, with disproportionate representation for young adults in digital readership.
Read more here
Read more here
Facebook Brand Pages
In an effort to catch your eye on their Facebook pages, brands have experimented with apps and splashy profile photos. But in almost all cases, it turns out, the humble Facebook wall itself steals the show.
In an webcam eye-tracking study for Mashable by EyeTrackShop, the 30 participants who viewed top Facebook brand pages almost always looked at pages’ walls first — usually for at least four times longer than any other element on the page.
Read more here.
In an webcam eye-tracking study for Mashable by EyeTrackShop, the 30 participants who viewed top Facebook brand pages almost always looked at pages’ walls first — usually for at least four times longer than any other element on the page.
Read more here.
Tuesday, December 13
Modern Warfare 3's billion-dollar milestone
Modern Warfare 3 notches up $1 billion in sales after barely two weeks on the market. That's faster than most Hollywood blockbusters hit 10 figures.
In 2009, Call of Duty: Modern Warfare 2 eclipsed the first-week box office receipts of Harry Potter and the Half-Blood Prince and The Dark Knight. This year, Activision says Call of Duty: Modern Warfare 3 took down Avatar. Here, a by-the-numbers look at MW3's golden November:
16
Days it took Modern Warfare 3 to reach $1 billion in sales
17
Days it took Avatar to hit $1 billion in sales
6.5 million
Number of those copies sold in the first 24 hours
Read more here
In 2009, Call of Duty: Modern Warfare 2 eclipsed the first-week box office receipts of Harry Potter and the Half-Blood Prince and The Dark Knight. This year, Activision says Call of Duty: Modern Warfare 3 took down Avatar. Here, a by-the-numbers look at MW3's golden November:
16
Days it took Modern Warfare 3 to reach $1 billion in sales
17
Days it took Avatar to hit $1 billion in sales
6.5 million
Number of those copies sold in the first 24 hours
Read more here
If We Are All Journalists, Should We All Be Protected?
There are so-called journalist “shield laws” in about 40 different states, but some have been updated to include newer forms of media such as blogs, and others haven’t.
In a decision by the Court of Appeals for the 1st Circuit earlier this year, a judge ruled that a man who recorded a video of police beating a man in Boston was entitled to the same protection as the mainstream press. Judge Kermit Lipez said this protection arguably extended to any “citizen journalist” and not just to members of the traditional media, saying the availability of devices like smartphones “means that … news stories are now just as likely to be broken by a blogger at her computer as a reporter at a major newspaper” and that such changes “make clear why the news-gathering protections of the First Amendment cannot turn on professional credentials or status.”
Read more at Business Week
In a decision by the Court of Appeals for the 1st Circuit earlier this year, a judge ruled that a man who recorded a video of police beating a man in Boston was entitled to the same protection as the mainstream press. Judge Kermit Lipez said this protection arguably extended to any “citizen journalist” and not just to members of the traditional media, saying the availability of devices like smartphones “means that … news stories are now just as likely to be broken by a blogger at her computer as a reporter at a major newspaper” and that such changes “make clear why the news-gathering protections of the First Amendment cannot turn on professional credentials or status.”
Read more at Business Week
Monday, December 12
Marketers Struggle With Social Media
Marketers are struggling to fully integrate social into their overarching marketing strategies, according to a new report from the Chief Marketing Officer Council.
Read more here.
Read more here.
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