New Associated Press guidelines: Keep it brief

The world’s largest independent news organization, the Associated Press, for one, has told its journalists to cut the fat — and keep their stories between 300 and 500 words, a length in which this story (301 words) would easily fit.

Read more at the Washington Post

A prize for his work on the economics of news and opinion

Newspapers’ woes are not due entirely to readers’ defection to free alternatives online. Time spent reading newspapers did indeed fall by half between 1980 and 2012, but most of the drop came before 2000, while the web was in its infancy. From 2008 to 2012, as time spent on the web as a whole soared, time spent reading newspapers fell much more slowly.

Read more at The Economist

Media firms are making big bets on online video, still an untested medium

Some firms are making online videos simply because the advertising rates they can get are so good... Engaging, original shows can also help websites persuade visitors to stick around longer, so they can be shown other ads. Some firms are not motivated by ad revenues: Microsoft is making videos to distribute through its Xbox, to help sell the games console. Netflix, which made “House of Cards”, a political drama, is simply after subscribers and has no ads.

However, spending on TV spots is continuing to rise, despite the growth of internet-based advertising. Many media groups have sold packages of advertising space, combining spots on TV and on the internet. Television still attracts a broader audience than online video, and advertisers feel they understand it better. It is print that is losing ad spending to online video, says David Hallerman of eMarketer.

Many people are watching on small mobile-phone and tablet screens, on which some types of advertisement do not come across so well. Audience measurement for internet videos is not as widely agreed on as it is in TV. Hits remain elusive too.

Read more in The Economist