Here's Why Instagram's Demographics Are So Attractive To Brands

Before buying Instagram ads, advertisers need to understand who is on the social network. Over 90% of the 150 million people on Instagram are under the age of 35.. Though it's owned by Facebook, Instagram is a mobile app with distinct demographics.

Instagram is largely made up of urban, youthful demographics, with a significant skew towards women.

Instagram also leans toward urban users; 17% of U.S. adult residents who live in urban areas use Instagram, compared to only 11% in suburban and rural areas.

Instagram is about quality not quantity. Instagram accounts for 7% of daily photo uploads among the top four photo-sharing platforms (544 million daily uploads total). So it's not as much of a heavyweight, in volume terms, as some might believe.

Read more at Business Insider

A New Map Reveals the Geography of American TV News

Georgetown scholar Kalev Leetaru tracked all the locations mentioned on U.S. television news between June 2009 and October 2013, then plotted them on a world map.

Read more in the Atlantic