The Securities and Exchange Commission says companies can use social media such as Facebook and Twitter to disseminate key information just as they already do on corporate websites. But, the agency said, companies must make it clear that they plan to make that information available on social media outlets so that investors know where to look for it.
Read more at the LA Times.
Saturday, April 6
Friday, April 5
Is The Company Behind Rodman's Korea Visit The Future Of Media?
What has become the core of the Vice brand is a kind of gritty, on-the-ground reporting from some of the roughest parts of the world.With Vice on track to expand to more countries and launch a news channel for young people, it may have inadvertently built the future of media.
Read (or listen) to more at NPR
Read (or listen) to more at NPR
Monday, April 1
Signs of promise and peril for American news organisations
Nearly a third of them say they have abandoned a news source because they thought the quality of its information was declining. Weather, traffic and sport now account for around 40% of local television newscasts. The average length of a story keeps falling. Only 20% of local TV stories exceed a minute, and half take less than 30 seconds.
A more pernicious trend is the growing number of public-relations workers. In 1980 PR flaks and journalists prowled in around equal numbers; in 2008 the ratio of PR folk to journalists was nearly four to one.
The bulk of the $37.3 billion spent on digital advertising in 2012 went to five firms: Google, Yahoo, Facebook, Microsoft and AOL.
Read more in the Economist
A more pernicious trend is the growing number of public-relations workers. In 1980 PR flaks and journalists prowled in around equal numbers; in 2008 the ratio of PR folk to journalists was nearly four to one.
The bulk of the $37.3 billion spent on digital advertising in 2012 went to five firms: Google, Yahoo, Facebook, Microsoft and AOL.
Read more in the Economist
Why data without a soul is meaningless
The problem with data is that the way it is used today, it lacks empathy and emotion. Data is used like a blunt instrument, a scythe trying to cut and tailor a cashmere sweater.
The idea of combining data, emotion and empathy as part of a narrative is something every company — old, new, young and mature — has to internalize. If they don’t, they will find themselves on the wrong side of history.
“Data needs stories, but stories also need data. Data, when its put up in front of you as a number, it gets stripped of the context of where the data came from, the biases inherent in it, and the assumptions of the models that created it.”
The symbiotic relationship between data and storytelling is going to be one of the more prevalent themes for the next the few years, starting perhaps inside some apps and in the news media.
Read more at Gigaomo
The idea of combining data, emotion and empathy as part of a narrative is something every company — old, new, young and mature — has to internalize. If they don’t, they will find themselves on the wrong side of history.
“Data needs stories, but stories also need data. Data, when its put up in front of you as a number, it gets stripped of the context of where the data came from, the biases inherent in it, and the assumptions of the models that created it.”
The symbiotic relationship between data and storytelling is going to be one of the more prevalent themes for the next the few years, starting perhaps inside some apps and in the news media.
Read more at Gigaomo
Sunday, March 31
Evernote's Cult Grows
That’s a lot of expectations for an experience that boils down to three columns in a browser window. You type, or clip or upload a new “note” (an image, a recording, or a Web page) into the right-hand column; store it in a “notebook” listed on the left-hand side; and browse or search in the middle. The promise is that Evernote saves your ideas, documents your meetings, archives articles, reminds you what your kid wants for Christmas, and coughs up the business card of Plaid Jacket Guy from that conference in Scottsdale. In addition to segregating such material into notebooks, users can organize it with tags, but don’t have to. Evernote’s search function, with optical character recognition that even picks up words within pictures, is impressively accurate and speedy. The effectiveness of this function is crucial, because the willingness to dump work and personal material in one place is central to Evernote’s worldview.
Evernote says it has 50 million users around the world (a third in the U.S.) and is adding 100,000 a day. Operating on a “freemium” model, the company makes money primarily from the sliver of that user base that pays $45 a year, or $5 a month, for a souped-up version with more storage capacity. It has been profitable, and though it’s investing heavily now, it expects to be profitable again soon. But with $251 million in venture backing and a valuation estimated at $1 billion, Evernote has greater ambitions. Chief Executive Officer Phil Libin talks about reaching a billion users; others at the company freely throw around the phrase “the Evernote lifestyle.”
Read more at Business Week
Evernote says it has 50 million users around the world (a third in the U.S.) and is adding 100,000 a day. Operating on a “freemium” model, the company makes money primarily from the sliver of that user base that pays $45 a year, or $5 a month, for a souped-up version with more storage capacity. It has been profitable, and though it’s investing heavily now, it expects to be profitable again soon. But with $251 million in venture backing and a valuation estimated at $1 billion, Evernote has greater ambitions. Chief Executive Officer Phil Libin talks about reaching a billion users; others at the company freely throw around the phrase “the Evernote lifestyle.”
Read more at Business Week
This Is the Scariest Statistic About the Newspaper Business Today
In 2012, newspapers lost $16 in print ads for every $1 earned in digital ads. And it's getting worse, according to a new report by Pew. In 2011, the ratio was just 10-to-1. Since 2003, print ads have fallen from $45 billion to $19 billion. Online ads have only grown from $1.2 to $3.3 billion. Stop and think about that gap. The total ten-year increase in digital advertising isn't even enough to overcome the average single-year decline in print ads since 2003.
Read more from The Atlantic
Read more from The Atlantic
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