"We're busier when there's nothing going on because we are constantly preparing and altering our contingency plans to address things that could happen."
With Wi-Fi now available on Southwest planes, social media users are reporting crises before the official Southwest dispatch channel can. For instance, when a hole popped open in the fuselage of a plane going from Phoenix to Sacramento, Calif., the first tweet about it was online within nine minutes. Dispatch didn't report it until about 20 minutes later.Luckily, Southwest's social media team monitors social channels incessantly. The airline is even building a command station it's planning to dub "The Listening Post." That's how Southwest was able to pull together a blog post about the situation—the plane made an emergency landing in Yuma, Ariz., within two hours of the emergency.
Read more here
Wednesday, March 6
Tuesday, March 5
Outdoor Revs Hit Nearly $7 Billion In 2012
Out-of-home advertising revenue increased 4.2% from $6.43 billion in 2011 to $6.7 billion in 2012, according to the Outdoor Advertising Association.
Read more here
Read more here
Monday, March 4
Facebook's Graph Search May Be Key to More Ad Sales
When Facebook (FB) Chief Executive Officer Mark Zuckerberg unveiled Graph Search on Jan. 15, he hailed his company’s latest innovation as a great leap forward for search. Facebook members who want to know their friends’ preferences before making decisions on restaurants, vacations, career choices, and maybe even life partners, can look for, say, “single friends in San Francisco who like sushi,” and be rewarded with meaningful results. Zuckerberg thinks he can offer his customers the grand prize of advertising: perfect microtargeting.
Read more at Business Week
Read more at Business Week
Subscribe to:
Posts (Atom)