Google and Facebook Top Web Brands

Initial Nielsen results for its new "Total Internet Audience" metric, which looks to aggregate usage at home, work and elsewhere, shows Google led Facebook handily in unique users in July. Add Google with sibling YouTube and that figure is not far from doubling Facebook.

Facebook, however, topped other sites in the top 10 in time spent per person, with an average of five hours and 19 minutes, a figure Nielsen said is actually under-reported due to an alteration in data gathering. The next closest was AOL Media Network at two hours and 18 minutes.

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Tablets Trump Smartphones For M-Commerce

Smartphones may be good for mobile shopping, but tablets are where buying gets done. That's the implication of new research from e-commerce software firm Ability Commerce, which shows the iPad has driven more revenues for retail clients than smartphones, even though handsets account for the bulk of their mobile traffic.

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Google and Facebook Top Web Brands

Initial Nielsen results for its new "Total Internet Audience" metric, which looks to aggregate usage at home, work and elsewhere, shows Google led Facebook handily in unique users in July. Add Google with sibling YouTube and that figure is not far from doubling Facebook.

Facebook, however, topped other sites in the top 10 in time spent per person, with an average of five hours and 19 minutes, a figure Nielsen said is actually under-reported due to an alteration in data gathering. The next closest was AOL Media Network at two hours and 18 minutes.

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Study Reveals Facebook Age Gap: Older Users Don't 'Like' It, But Are More Likely To Click Through

Don't expect Facebook users age 50+ to "Like" a product or service in an ad, but do expect them to click through to the landing page or Web site, according to a new study.
The study from SocialCode... shows that for ads with a "Like" button, older Facebook users tend to click through to the Web site, while younger users tend to "Like" something in the Facebook ad. Consumers age 50 and older, the oldest segment in the study, are 28.2% more likely to click through and 9% less likely to click "Like," compared with those ages 18 to 29, the youngest group monitored.

Think about the goals of the brand. If the brand appeals to younger men, and the marketer wants to build up a Fan base, (the study) suggests deploying the "like" technology. When doing that know a more mature female audience will not likely respond to this type of ad, she said. Age influences CTRs for women much more than men.

It may take longer for the older audience to become comfortable with this technology. They seem to take more time and consider the offer before acting on it."

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First Circuit upholds right to record public police action

The United States Court of Appeals for the First Circuit ruled that there is a clearly-established First Amendment right to film police officers performing their duties in a public space.

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Hispanic media faring better than mainstream media

Hispanic newspapers overall — weekly and daily — lost circulation in 2010, but not nearly to the extent of the English-language press, reports Pew Research Center’s Project for Excellence in Journalism. Spanish-language television had an even more positive year, with Univision now competing with — and in some timeslots outpacing — audiences for ABC, CBS and NBC. On the digital front, while Hispanic Americans don’t access the Internet at the same rates as other Americans, there is growth, and bilingual Latinos are already heavily online. Hispanic radio and magazines also showed growth, according to the PEJ study.

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