Thursday, October 13
Social media drive TV ratings
It’s one of the most-asked questions around social TV: social media is great, but does it drive ratings? Yes, according to a new study by NM Incite, a Nielsen company.
The study found a “statistically significant” connection (proof!) between social buzz and TV ratings among all age groups, “with the strongest correlation among younger demos (people ages 12-17 and 18-34), and a slightly stronger overall correlation for women compared to men.”
Read more here
The study found a “statistically significant” connection (proof!) between social buzz and TV ratings among all age groups, “with the strongest correlation among younger demos (people ages 12-17 and 18-34), and a slightly stronger overall correlation for women compared to men.”
Read more here
Tuesday, October 11
Magazine Ad Pages Fall 5.6%
The weak recovery in consumer magazine publishing appears to have lost its momentum, judging by the latest figures from the Publisher’s Information Bureau, which show total ad pages declining 5.6% in the third quarter, compared to the same period last year.
For the year to date, ad pages are down 1.1%.
Ad page declines in the third quarter were fairly widespread, with 134 out of 210 titles tracked by PIB (63.8%) showing year-over-year drops.
Read more here
For the year to date, ad pages are down 1.1%.
Ad page declines in the third quarter were fairly widespread, with 134 out of 210 titles tracked by PIB (63.8%) showing year-over-year drops.
Read more here
Sunday, October 9
Making sense of a torrent of tweets
MOST tweets are inane, but a million may contain valuable information. Fed through clever algorithms, a torrent of microblogs can reveal changes in a nation’s mood. Hence the excitement about a new market: the sale and analysis of real-time social-media data. DataSift, a start-up, will soon launch a marketplace for such information.
Both DataSift and Gnip are striving to be “data platforms”. Both Gnip and DataSift have built robust networks which can cope with massive amounts of data in real time. Buyers are mostly social-media monitoring companies, which analyse the data for a fee. Sysomos, a Canadian firm, for example, allows firms to track in real time what people think about certain products. Lexalytics, for instance, analyses the sentiment of messages and posts. Klout measures the influence of social-media users (some firms give people with a high Klout score preferential treatment).
Read more here
Both DataSift and Gnip are striving to be “data platforms”. Both Gnip and DataSift have built robust networks which can cope with massive amounts of data in real time. Buyers are mostly social-media monitoring companies, which analyse the data for a fee. Sysomos, a Canadian firm, for example, allows firms to track in real time what people think about certain products. Lexalytics, for instance, analyses the sentiment of messages and posts. Klout measures the influence of social-media users (some firms give people with a high Klout score preferential treatment).
Read more here
The Walmart of the web
On September 28th Jeff Bezos, Amazon’s boss, unveiled a tablet computer called the Kindle Fire. It will compete with gadgets such as B&N’s Nook Color tablet and Apple’s iPad. The new Amazon tablet, which has a somewhat smaller screen than the iPad and only offers Wi-Fi connectivity, is likely to be just the first salvo in a titanic battle.
Like Apple, Amazon boasts a huge collection of online content, including e-books, films and music. And like Apple, it lets people store their content in a computing “cloud” and retrieve it from almost anywhere. But the two firms part company when it comes to pricing. The Kindle Fire, which will be available from mid-November in America, will cost only $199. That is far less than the cheapest iPad, a Wi-Fi-only device which costs $499.
Read more here
Like Apple, Amazon boasts a huge collection of online content, including e-books, films and music. And like Apple, it lets people store their content in a computing “cloud” and retrieve it from almost anywhere. But the two firms part company when it comes to pricing. The Kindle Fire, which will be available from mid-November in America, will cost only $199. That is far less than the cheapest iPad, a Wi-Fi-only device which costs $499.
Read more here
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