According to the latest quarterly study from Web video ad and analytics firm TubeMogul and video provider Brightcove, broadcasters led in total minutes streamed last year, with 1.7 billion, as well as in average minutes per view. Newspaper sites finished the year second in total minutes streamed, followed by magazine sites and online media. But newspapers had the highest number of player loads (giving a user the opportunity to view a video), indicating that newspapers have video players across more pages and more total page views than other media categories.
Newspapers also continued to upload new videos at a growing pace, posting 1.2 million titles in the fourth quarter -- triple the number in the prior quarter.
A Nielsen report last week found that time spent watching video last year climbed 45%.
As a video referral source, Twitter and Facebook accounted for the highest engagement rates (as measured in minutes viewed) across all categories.
Facebook's referral traffic increased 11% in the fourth quarter, while Google's was roughly flat, Yahoo's dropped 6%, Bing's went up 4% and Twitter's dipped 2%. The TubeMogul/Brightcove report attributed Facebook's uptick to growing support on the site for embedded video that plays in-stream.
Read more here.
Friday, February 18
Tuesday, February 15
Facebook Officials Keep Quiet on Its Role in Revolts
While it has become one of the primary tools for activists to mobilize protests and share information, Facebook does not want to be seen as picking sides for fear that some countries — like Syria, where it just gained a foothold — would impose restrictions on its use or more closely monitor users, according to some company executives.
Other social media tools, like YouTube and Twitter, also played major roles in Tunisia and Egypt, especially when the protests broke out. But Facebook was the primary tool used in Egypt, first to share reports about police abuse and then to build an online community that was mobilized to join the Jan. 25 protests.
In recent weeks, Facebook pages and groups trying to mobilize protesters have sprung up in Algeria, Bahrain, Morocco and Syria. Hashtags on Twitter have also helped spread the protests, which extended to Algeria over the weekend and to Bahrain, Iran and Yemen on Monday.
Facebook and other social networks are widely available around the world (except in countries like China, Saudi Arabia and Iran, which have restricted access) and encourage the free flow of information for anyone with access to the Internet.
Read more at the New York Times
Other social media tools, like YouTube and Twitter, also played major roles in Tunisia and Egypt, especially when the protests broke out. But Facebook was the primary tool used in Egypt, first to share reports about police abuse and then to build an online community that was mobilized to join the Jan. 25 protests.
In recent weeks, Facebook pages and groups trying to mobilize protesters have sprung up in Algeria, Bahrain, Morocco and Syria. Hashtags on Twitter have also helped spread the protests, which extended to Algeria over the weekend and to Bahrain, Iran and Yemen on Monday.
Facebook and other social networks are widely available around the world (except in countries like China, Saudi Arabia and Iran, which have restricted access) and encourage the free flow of information for anyone with access to the Internet.
Read more at the New York Times
Most Popular Marketing Tool For Local Biz: Facebook
A striking 70% of small businesses now use Facebook to reach consumers, according to new research from small-business social network MerchantCircle. Up from 50% a year ago -- and topping the 66% of small businesses that currently use Google search advertising -- Facebook now ranks as the most popular marketing tool among local businesses.
True, adoption doesn't equal effectiveness, but 37% of local merchants now rate Facebook as one of their most effective tools -- just behind the 40% that cite the prime effectiveness of Google search.
On the other hand, buzzworthy marketing methods like mobile and group buying have yet to win over most local merchants, according to MerchantCircle's quarterly Merchant Confidence Index survey of over 8,500 small and local businesses nationwide.
Twitter has also grown in popularity over the past year, with nearly 40% of local merchants using the microblogging platform to build awareness and community around their products and services -- up from 32% since the fourth quarter of 2009.
Overall, less than 15% of merchants report doing any sort of mobile marketing or advertising, and more than half have no plans to do so in the coming months. Lack of understanding remains a huge barrier to adoption, as 74% of merchants report not having a good idea of how to reach consumers via mobile marketing.
Only 11% of local merchants have offered a "daily deal" using a service like Groupon or LivingSocial, with an additional 20% planning to do so in the coming months. Results of group buying have also been mixed and may be hindering growth, as 50% of businesses that have run a daily deal campaign say they would not do so again.
Read more here
True, adoption doesn't equal effectiveness, but 37% of local merchants now rate Facebook as one of their most effective tools -- just behind the 40% that cite the prime effectiveness of Google search.
On the other hand, buzzworthy marketing methods like mobile and group buying have yet to win over most local merchants, according to MerchantCircle's quarterly Merchant Confidence Index survey of over 8,500 small and local businesses nationwide.
Twitter has also grown in popularity over the past year, with nearly 40% of local merchants using the microblogging platform to build awareness and community around their products and services -- up from 32% since the fourth quarter of 2009.
Overall, less than 15% of merchants report doing any sort of mobile marketing or advertising, and more than half have no plans to do so in the coming months. Lack of understanding remains a huge barrier to adoption, as 74% of merchants report not having a good idea of how to reach consumers via mobile marketing.
Only 11% of local merchants have offered a "daily deal" using a service like Groupon or LivingSocial, with an additional 20% planning to do so in the coming months. Results of group buying have also been mixed and may be hindering growth, as 50% of businesses that have run a daily deal campaign say they would not do so again.
Read more here
Mainstream media drives Twitter trends
Mainstream media brands like CNN and NYTimes drive a disproportionate number of Twitter trending topics, finds new research from HP. From a sample of over 16 million tweets, HP identified 22 users who were the source of the most retweets while a topic is trending — of those, 72% were Twitter accounts from mainstream media.
Read more at Lost Remote
Read more at Lost Remote
Sunday, February 13
Reaching for the Kill Switch
On January 25th American senators reintroduced a bill granting the president emergency powers to shut down parts of the nation’s internet as a defence against cyber-attack. Three days later Egypt’s embattled autocrats took their country offline. Outrage at the five-day shutdown of Egypt’s once-flourishing internet (used by 20m people there) and its mobile-phone network (used by 55m) has given opponents of the “kill switch” in America and elsewhere some powerful arguments. The people in charge of the internet in places such as Germany, Austria and Australia were among those who felt obliged to confirm that their governments would not seek similar powers.
A remote “kill switch”, even if authorised, would be hugely complex and expensive to build and run, though some worry that the new cybersecurity agencies proposed by lawmakers are just the kind of bodies that would have a go.
Egypt’s blackout had plenty of chinks. Several groups abroad offered internet access through the terrestrial phone system to Egyptians who could afford to dial in with old-fashioned modems, though the service was slow and the calls expensive. Google and Twitter launched a “speak-to-tweet” service, enabling Egyptians to leave voicemails which were then converted into text and published on Twitter’s microblogging service. People dusted off ham radios and fax machines.
Egypt is not the only country to try to suspend the national internet. In 2007 the authorities in Myanmar cut internet connections to counter anti-government demonstrations. Two years earlier a similar move severed services in Nepal. During the unrest in Tunisia in January, the authorities censored some news and social networking sites; Iran and Thailand have done likewise. Following ethnic riots in its Xinjiang province in 2009, China blocked e-mail, text messages and all but a handful of websites in the region as part of disruption that lasted for ten months; it has lately blocked searches for “Egypt” on several popular microblogging sites. But only North Korea denies its entire civilian population any access to the net.
Such regimes are unlikely to take heart from Egypt’s experience. The internet and mobile crackdown did not derail the protests. The Organisation for Economic Co-operation and Development, an intergovernmental think-tank in Paris, estimates that the network shutdowns alone may have cost Egypt as much as $90m.
Read more at The Economist
A remote “kill switch”, even if authorised, would be hugely complex and expensive to build and run, though some worry that the new cybersecurity agencies proposed by lawmakers are just the kind of bodies that would have a go.
Egypt’s blackout had plenty of chinks. Several groups abroad offered internet access through the terrestrial phone system to Egyptians who could afford to dial in with old-fashioned modems, though the service was slow and the calls expensive. Google and Twitter launched a “speak-to-tweet” service, enabling Egyptians to leave voicemails which were then converted into text and published on Twitter’s microblogging service. People dusted off ham radios and fax machines.
Egypt is not the only country to try to suspend the national internet. In 2007 the authorities in Myanmar cut internet connections to counter anti-government demonstrations. Two years earlier a similar move severed services in Nepal. During the unrest in Tunisia in January, the authorities censored some news and social networking sites; Iran and Thailand have done likewise. Following ethnic riots in its Xinjiang province in 2009, China blocked e-mail, text messages and all but a handful of websites in the region as part of disruption that lasted for ten months; it has lately blocked searches for “Egypt” on several popular microblogging sites. But only North Korea denies its entire civilian population any access to the net.
Such regimes are unlikely to take heart from Egypt’s experience. The internet and mobile crackdown did not derail the protests. The Organisation for Economic Co-operation and Development, an intergovernmental think-tank in Paris, estimates that the network shutdowns alone may have cost Egypt as much as $90m.
Read more at The Economist
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