Local TV: Value Drops

Local TV station advertising revenue and overall profits may be skyrocketing upwards -- but station value is not rising for media investors. Looking at the six pure-play TV station groups, New York-based media investment company M.C. Alcamo & Co. says companies are trading at less than they did at the start of the year -- even though revenues and profits are higher. At the same time, these 15 media companies -- pure-play and integrated media companies -- have seen 12.1% more revenue in the second quarter of 2010 versus a comparable period in 2009. In addition, profitability among this media group has improved 5 percentage points to 39% from 35% a year ago.

Read more here.

Paper Credit Deteriorating

The credit outlook for the U.S. newspaper sector is getting worse, Moody's says, as it revised its outlook for the industry from stable to negative. According to Moody's, newspaper revenues are likely to drop 5%-6% this year, with a mid-single-digit drop next year, following a 22% decline in 2009.

Read more at Barron's.

The Top 25 U.S. Newspapers

If you ranked the top 25 U.S. newspapers by PageRank (by Google) instead of circulation, the list looks like this:

• 9/10 - The New York Times stands alone as far as Google concerned – it has the highest PageRank of the top 25 U.S. newspapers
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• 8/10 – The Wall Street Journal, Los Angeles Times, Washington Post, USA Today, Chicago Tribune, NY Daily News, Philadelphia Inquirer, San Francisco Chronicle and StarTribune have equal authority at 8/10
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• 7/10 – The Dallas Morning News, The Chicago Sun-Times, Detroit Free Press, Houston Chronicle, The Arizona Republic, The Oregonian, The Star-Ledger, The San Diego Union-Tribune and Newsday are tied for third place with a PageRank of 7/10

Take popular blogs like The Huffington Post or TechCrunch for example. Both blogs have a Google PageRank of 8/10 – do those blogs have the same authority as The Wall Street Journal or USA Today? As far as Google is concerned they do.

Read more here.

BBC Guidelines

The BBC posts a new set of guidelines for online and social journalists here.