Email open rates rose to 31% in the first quarter -- representing an 18.6% increase year-over-year -- which analysts are attributing to the mobile boom.
“We expect to continue to see increased open rates as more consumers … manage their inbox on-the-go via mobile phones and tablets,” said Judy Loschen, vice president of digital analytics at Epsilon.
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Wednesday, July 3
Local TV Stations Snapped Up In Buying Sprees
The Chicago-based Tribune Company, newly out of bankruptcy, is trying to sell off its newspaper holdings. Yet even as the company withdraws from print media, it's making a big push into local television, following the lead of other major media players.
Local broadcast news delivers audiences which absolutely dwarf CNN, HLN, ESPN Sports Center, the Weather Channel and Fox News combined. It is a service that people want.
Read more here
Local broadcast news delivers audiences which absolutely dwarf CNN, HLN, ESPN Sports Center, the Weather Channel and Fox News combined. It is a service that people want.
Read more here
Tuesday, July 2
Salaries decline in local TV newsrooms
For the first time in four years, local TV news salaries have taken a dive. The latest RTDNA/Hofstra University survey says pay was down on average by almost 2% in 2012. If you factor in the rate of inflation, real wages were down by about 4%.
Just two years ago, TV salaries jumped by more than 7%... Median salaries in almost every job category not only went down last year, they have failed to keep up with inflation over the past ten years.
Who made more? News writers and news assistants, says researcher Bob Papper, but only because the relative few who were hired got nice jumps in pay. The reverse is true in some other job categories.
In fairness, the median salaries of some positions fell because more of them were hired (like executive producers and meteorologists), and new hires tended to be staff expansions filled with lower paid, less experienced people.
Read more here
Just two years ago, TV salaries jumped by more than 7%... Median salaries in almost every job category not only went down last year, they have failed to keep up with inflation over the past ten years.
Who made more? News writers and news assistants, says researcher Bob Papper, but only because the relative few who were hired got nice jumps in pay. The reverse is true in some other job categories.
In fairness, the median salaries of some positions fell because more of them were hired (like executive producers and meteorologists), and new hires tended to be staff expansions filled with lower paid, less experienced people.
Read more here
Forget New Media: Why TV Stations Are Back in Vogue
The bigger factor driving new interest in broadcasters — such as Tribune Co.'s TRBAA +5.45% $2.73 billion deal, announced today, to buy Local TV Holdings LLC’s 19 TV stations — are the fees paid by cable and satellite operators for the right to air local TV station signals.
Tribune’s publishing operations, including web sites related to its newspapers, still account for nearly two thirds of total revenues, according to recent financial disclosures from the company. But the bottom line contribution is a different story.Operating profit from publishing was just $88.8 million in 2012, compared with $366.47 million for broadcasting. In other words, publishing’s operating profit margin was 4.4% while broadcasting’s was 32%.
Read more at the Wall Street Journal
Tribune’s publishing operations, including web sites related to its newspapers, still account for nearly two thirds of total revenues, according to recent financial disclosures from the company. But the bottom line contribution is a different story.Operating profit from publishing was just $88.8 million in 2012, compared with $366.47 million for broadcasting. In other words, publishing’s operating profit margin was 4.4% while broadcasting’s was 32%.
Read more at the Wall Street Journal
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