Twitter’s future

Around 285m people log on to Twitter each month—some 20% of American smartphone users and 9% of those elsewhere. It gets its content free from twittering users, and makes money by charging advertisers for such things as inserting “promoted tweets” into users’ message streams. Twitter has more than quadrupled its revenues since 2012, to an expected $1.4 billion this year. Like many technology firms, its valuation has ballooned even more. So far, however, Twitter is a more important cultural force than a commercial one. It remains unprofitable according to general accounting principles, and this is not expected to change until at least 2017. Today Facebook has 1.4 billion monthly active users, over four times as many as Twitter, and controls around 10% of all digital advertising spend in America, according to eMarketer, a research firm. Advertisers look for a combination of scale and precision in online advertising..

Read more at the Economist

Internet of Things To Reach 25 Billion Units by 2020

The number of objects connected to the Internet and in use will grow 30 percent from this year to next, for a total of 4.9 billion, according to a new report from market research firm Gartner, and will hit 25 billion by 2020. Along with the growth in the number of devices, Gartner predicts an increase in total spending on the Internet of Things (IoT) to climb from $69.5 billion next year to $263 billion in 2020.

Read more at Campus Technology