Newsstand sales and subscriptions for magazines fell during the last six months of 2009, according to the ABC. Large single-copy declines included W (down 41.7%), Newsweek (down 41.3%), SmartMoney (down 37%), Good Housekeeping (down 30.7%) and Redbook (down 30.1%).
Large circulation declines were seen at TV Guide magazine, (down more than a quarter, to 2.4 million) and Prevention (down 13.2%, to 2.9 million).
Newsstand sales are often a more timely indicator of a magazine’s vitality than subscriptions which tend to lag and can be driven by discounts, according to the New York Times.
Read more at the New York Times.
