The Los Angeles Times on Friday blended "editorial content with advertising” testing "the accepted limits on where ads can be published and how they can blur the boundary with news."
An image from the film Alice in Wonderland "occupies most of the paper’s cover page, superimposed over what looks like the usual, sober front page."
The top editor and several of his deputies "vigorously opposed the ad before it was published, but they were overruled by the paper’s business executives... it mirrors a common practice online of having an ad cover part or all of a Web site’s home page for a few seconds. “It’s taking a concept that we normally apply to new media and reimagining it to a concept in a newspaper,” he said.
Read more in the New York Times.
