Highlights from the
RTDNA/Hoftra University study of television, radio and online.
- Only 20 percent of TV newsrooms have a Facebook page.
- Here’s the breakdown of how actively TV newsrooms use Twitter:
Constantly — 36 percent
Daily — 35 percent
Periodically — 16 percent
Not at all — 13 percent - While TV stations are increasingly including audio and video on their Web sites, many are cutting online features that have not proven to be attractions. For example, far fewer stations are streaming entire newscasts online now.
- The most common online elements for TV Web sites are, according to the study:
Text, stills and video — 90 percent
Blogs, live cameras and audio — 60 percent
Streaming audio, recorded newscasts — more than 30 percent
- Nearly half of all news directors don’t know what their Web site traffic is.
- About 35 percent of TV Web sites are profitable
- By the end of 2009, 762 TV stations were originating local news.
- The average amount of TV news on the air rose to its highest level ever.
- TV news staffing fell again but not as much as in 2008.
- Radio news does not make much use of social media.
- the typical radio station has only a one-person news staff.
- Only 1 percent of radio newsrooms have a Facebook page, while 37 percent say neither the station nor the newsroom has a Facebook page.
- The study also found that 73 percent of radio newsrooms do nothing on Twitter.
- Almost all radio stations have a Web site that includes news, but a surprising number do not include newscasts or news story audio on their sites. The study found that 60 percent of sites include text, 20 percent include recorded newscasts and podcasts, and just under 10 percent include news video.
- Here's how many stations are sharing resources or information with a partner:
Local radio stations -- 28 percent
Other TV station -- 24 percent
Local newspaper -- 24 percent
Not sharing with any partners -- 39 percent
Read more at
Poynter.
