Total magazine ad pages fell 9.4% from 38,395 in the first quarter of 2009 to 34,795 in the first quarter of 2010, according to the Publishers Information Bureau. Official rate card revenue fell 3.4% from $4.21 billion to $4.05 billion over the same period.
Of the total 233 tracked by PIB in 2009-2010, almost two dozen have ceased publication by the first part of 2010.
On the bright side, big first-quarter gains were seen at People Style Watch (+134.4%), Scientific American (+33.4%), Entertainment Weekly (+26.7%), Real Simple (+24.8%), OK Weekly (+23.5%).
Read more at Media Post.
