Comparing 2009 to 2010, total magazine readership for 215 consumer magazines tracked by MRI increased 1% from about 1.819 billion in spring 2009 to 1.838 billion in spring 2010 (both figures obviously included a great deal of audience duplication between magazines).
Big gains were seen at some women's fashion and beauty titles. A number of celebrity mags also enjoyed audience growth and health and fitness titles. These gains were partially offset by double-digit percentage drops at titles including Newsweek, down 13.8% to 15.2 million, Parenting, down 15.7% to 8.6 million, and TV Guide, down 12.6% to 14.8 million.
