Tuesday, June 8

Why Online Won't Kill the Radio Star

Vivian Schiller, president and chief executive of NPR: Our audience for just broadcast radio continues to grow. We hit our record ratings number in the last ratings period of almost 34 million people who tune in every week... It's very important for us to be on every platform. We are hoping this will lead to more and more creative forms of expressing, reporting and distributing journalism... We are agnostic about whether somebody listens over broadcast or listens to the exact same radio stream on the Internet. Because all of the legs of our revenue—and we have multiple revenue streams—carry with it... We're in the midst of this creative destruction. What's so exciting to me is all of the news organizations that are springing up—and it's happening everywhere.

Read more at the Wall Street Journal.