BIA/Kelsey is releasing a new report that shows that U.S. mobile advertising revenues will grow from $491 million in 2009 to $2.9 billion in 2014. During the forecast period, BIA/Kelsey expects U.S. mobile search ad revenues to grow from $59 million to $1.6 billion, U.S. mobile display ad revenues to grow from $206 million to $803 million, and U.S. mobile SMS ad revenues to grow from $226 million to $562 million.
In terms of the local breakdown, BIA/Kelsey expects U.S. mobile local advertising revenues to grow from $213 million in 2009 to $2.03 billion in 2014. This represents 44 percent of total U.S. mobile ad revenues in 2009, growing to 69 percent in 2014. BIA/Kelsey defines mobile local advertising as ads that are targeted based on a user’s location.
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