According to the latest quarterly study from Web video ad and analytics firm TubeMogul and video provider Brightcove, broadcasters led in total minutes streamed last year, with 1.7 billion, as well as in average minutes per view. Newspaper sites finished the year second in total minutes streamed, followed by magazine sites and online media. But newspapers had the highest number of player loads (giving a user the opportunity to view a video), indicating that newspapers have video players across more pages and more total page views than other media categories.
Newspapers also continued to upload new videos at a growing pace, posting 1.2 million titles in the fourth quarter -- triple the number in the prior quarter.
A Nielsen report last week found that time spent watching video last year climbed 45%.
As a video referral source, Twitter and Facebook accounted for the highest engagement rates (as measured in minutes viewed) across all categories.
Facebook's referral traffic increased 11% in the fourth quarter, while Google's was roughly flat, Yahoo's dropped 6%, Bing's went up 4% and Twitter's dipped 2%. The TubeMogul/Brightcove report attributed Facebook's uptick to growing support on the site for embedded video that plays in-stream.
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