The Drudge Report is now more powerful in driving news than the half-billion folks on Facebook. With no video, no search optimization, no slide shows, and a design that is right out of mid-’90s manual on HTML, The Drudge Report provides 7 percent of the inbound referrals to the top news sites in the country. With stable traffic of about 12 million to 14 million unique visitors every month no matter what kind of news is breaking and in the last 14 years, there have been no big redesigns, no big rollout of new features and no staffing up to provide original content. The initial site, designed to load quickly in the age of dial-up modems, remains relatively untouched.
“The genius of Drudge is the simplicity of the layout,” said Matt Labash, a writer for The Weekly Standard. “Everyone else who tries to knock him off complicates that. There’s no tabs. There’s no jumps. There’s hardly any clutter.."Andrew Breitbart, the founder of several conservative Web sites said “He does not rig search optimization, he does not care about the next big Web innovation, he just has the best nose for news there is."
Read more at the New York Times
