Saturday, July 30

McClatchy Ad Revenues Tumble 9%

The newspaper business is not getting any relief in 2011, as multiple publishers report continuing declines in print ad revenue. This week the McClatchy Co. joined the New York Times Co., Gannett, and Media General, all of which have seen total revenues fall by single-digit percentages.

McClatchy Co. revealed that total revenues declined 8.1% from $342 million in the second quarter of 2010 to $314.3 million in the second quarter of 2011. Circulation revenues also decreased 3.7% to $65.1 million, reflecting a 3.4% decline in daily circulation.

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