The weak recovery in consumer magazine publishing appears to have lost its momentum, judging by the latest figures from the Publisher’s Information Bureau, which show total ad pages declining 5.6% in the third quarter, compared to the same period last year.
For the year to date, ad pages are down 1.1%.
Ad page declines in the third quarter were fairly widespread, with 134 out of 210 titles tracked by PIB (63.8%) showing year-over-year drops.
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