Tuesday, October 25

Tablets Used 90 Minutes Per Day on Average

According to research conducted by the Pew Research Center and The Economist Group, the 77% of tablet owners who use the device daily are on them an average of 90 minutes a day.

What are those tablet owners — a category that now includes 11% of U.S. adults, according to Pew’s estimates — doing with their devices? After browsing the web, which two-thirds of tablet owners do on their tablets on a daily basis, the most popular activities are checking email (54%) and reading news (53%). One in four access social networks through the device, and a third play games on a daily basis. Another 17% read books, and 13% watch movies or videos.

Getting tablet owners to pay for this content is another matter, however. A mere 14% of those who regularly read news on their tablets have directly paid for content on the devices. Twenty-three percent do, however, pay for a print subscription that includes digital access — meaning that more than a third are paying for news access in some form or other.

http://mashable.com/2011/10/25/pew-tablet-news-study/