Internet giant Google Inc. is considering a plan to offer paid cable-TV services to consumers, a move that could unleash a new wave of competition within the traditional TV business.
The discussions underscore the intensifying battle for control of the TV set. In recent years phone companies have jumped into a market previously dominated by cable-TV operators and satellite-TV providers. Now companies such as Amazon.com Inc. are bulking up their content offerings, while Apple Inc. and others are trying to reinvent the viewing experience with iPads and other devices, and potentially a new type of television set. Meanwhile, Comcast Corp. and other incumbent cable and satellite operators are fighting back, creating their own apps and lining up Internet-rights to programs that tie into their existing offline TV subscriptions.
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