'NYT' Raises Newsstand Price, Shores Up Declining Revs

NYTCO is trying to shore up falling revenues and flagging profitability as it enters the new year. The rapid increase in the newsstand price is part of NYTCO’s push to offset steep declines in ad revenue by increasing circulation revenues -- a strategy which paid off for a few years, but now necessitates another price hike. The circulation revenue strategy is especially precarious given ongoing declines in overall newsstand sales; it is likely to be a short-term solution at best. NYTCO’s total ad revenues have declined from $2.05 billion in 2007 to $1.3 billion in 2010. Read more here