Ad Industry's Overall Favorite Media Brand

Facebook, Twitter and Google may dominate the trade press and the blogosphere, but one of the most traditional media brands -- ABC -- is the most powerful in the hearts and minds of advertisers and ad agency executives, according to an annual survey of Madison Avenue’s perceptions of the media they do business with. The study, which surveyed thousands of advertisers and agency executives, is conducted by Advertiser Perceptions, which is to the ad industry what J.D. Power’s annual awards are to the automotive industry. ABC’s ranking as the most dominant “overall” media brand is a composite of all of the individual attributes that AR surveys the ad industry about, and it replaces last year’s champ, Meredith. Not surprisingly, ABC ranked No. 1 in “brand strength” among broadcast network brands for the second year in a row. Among “digital” media brands, an ascendant Facebook toppled Google from the top position in “brand strength. Read more here