Tuesday, July 31

A Quarter of E-Commerce Could Be Mobile By 2017

Just about every aspect of desktop migration to devices is accelerating to a pace that many of us couldn’t have imagined just a few years ago. ABI Research is now projecting that by the close of 2017, 24.4% of e-commerce will be m-commerce.

The striking estimates are based on what the company calls a “spectacular” doubling of worldwide m-commerce to $65.6 billion in 2011 alone. Rapid adoption of smartphones is driving the consumer side of the equation as developing countries join more mature markets in moving directly to more advanced devices.

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