Wednesday, September 12

People use TV differently

During the first three months of 2012, the average consumer spent about 2 percent less time watching traditional TV than the previous year, Nielsen said. They more than made up for that by spending more time watching material recorded on DVRs or on the Internet through TVs, computers and mobile devices.

The typical consumer spends 14 minutes a day using gaming consoles, although it's more for owners of Wii, XBox and PlayStation 3, Nielsen said. Many of these devices are also popular sites for accessing video, Turrill said.

"The gaming devices are becoming entertainment hubs," she said.

People over age 65 spend nearly 48 hours, on average, watching television each week, Nielsen said. At the other end of the spectrum are teenagers aged 12 to 17, who spend an average of 22 hours per week watching TV.

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