Saturday, October 27

GoPro Widens the View of Its Customer Base

GoPro cameras allow action-sports enthusiasts to take professional-quality videos. Of the million or so HD Hero2 cameras the company sold in 2011, many were purchased by consumers who don’t have thrill seeking on their minds. Couples are leaving them on tables at weddings instead of disposable cameras. On Oct. 17, Woodman Labs introduced a new model called the HD Hero3 that’s 25 percent lighter and 30 percent smaller than its predecessor. It offers better resolution, clearer audio, and slower slow-mo. The HD Hero3 comes in models priced at $200 to $400, each with built-in Wi-Fi that allows people to control their camera remotely using an iPhone or Android app.


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