Tuesday, March 19

Local TV News, Losing Viewers, Seeks Bigger Mobile Identity

TV stations have added more local news programming than ever while at the same time losing viewership, according to the Pew Research Center. Pew reported a slight uptick in viewership of network affiliates' newscasts in 2011. A year later all viewership gains were lost -- and then some. Last year, viewership of key late local newscasts slipped 7% to around 25 million; early evening newscasst dropped by around the same amount to 22 million viewers.

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