Saturday, June 15

Social media in smaller markets

Before 2008, we were still mired in the outdated philosophy of pushing the newspaper’s content online around midnight, with few exceptions for major breaking news. There was a lot of concern about providing up-to-date information because of its potential effect on print subscriptions. Today, we are a digital-first publication, and the print edition serves as a sort of best-of compilation from the past 24 hours.

We are already used to wearing multiple hats in our newsroom — reporters who also have copy desk shifts or take the photos for their stories, for instance. No matter what the role is, I think the most important asset is to be a good journalist. That isn’t meant to diminish the value of social media skills. But a good journalist with bad skills is more valuable than a gadfly without reporting experience.

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