Friday, October 25

The Role of News on Facebook

Facebook exposes some people to news who otherwise might not get it. While only 38% of heavy news followers who get news on Facebook say the site is an important way they get news, that figure rises to 47% among those who follow the news less often.

The most popular topic is entertainment news, which 73% of Facebook news consumers get regularly on the site. Close behind is news about events in one’s own community (65%). National politics and government rank fourth, reaching 55% of these consumers regularly, just behind sports, which reaches 57% regularly. Still, Facebook has yet to become a platform for learning about news events as they happen. Just 28% of Facebook news consumers have ever turned there for breaking news.

Read more at the Pew Center