Wednesday, February 5

Hyper-Local Search

As the world grows increasingly mobile in its computing — and advertisers grow increasingly demanding about how they target prospects — the giants of the net are intent on tailing people around town. Google captures location through its Android phones and various mobile apps, while Facebook includes a Foursquare-like service within its ubiquitous social network. With this deal, Microsoft gets extensive access to Foursquare’s brand new tracking system.

Read more at Wired