Sunday, March 30

Companies Turn to Social-Media Coaches Consultants to Avoid Online Flubs

The need for social-media crisis management has spawned a cottage industry that has firms like HootSuite Media Inc., SocialOomph.com, and Weber Shandwick offering monitoring software and services to deal effectively with online critics, react to events of interest to their markets and provide a positive glow to their brands.

Read more (or watch video) at the Wall Street Journal