Saturday, March 22

New Pew study shows the value of direct web traffic

The study looked at three months of data from comScore and finds that readers that enter a news website directly spend about three times as long on that site as those that come via a search engine or though social media such as Facebook.

According to the report, visitors to a news website tend to enter that site the same way every time – in other words, if a visitor tends to find a site through search, this is the way they will regularly enter that site.

Read more here