The number one mistake companies make when branding their businesses on various social media outlets is being inconsistent across different platforms. One great example is Quotery.
Use simple branded images and videos on Instagram, such as a peek at a new product.
Use shareable images that can have many interpretations on Pinterest, such as a DIY or recipe with an attractive image that can be pinned to recipe boards, foodie boards and party planning boards.
Use large images that can stand out in a news feed on Facebook, such as a sale or an event poster
Use time sensitive or less important links on Twitter since it stands the possibility of getting, such as an article about an event the night prior.
Keep your profile picture simple and consistent.
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