Tuesday, October 21

Nielsen Will Soon Rate Everything on the Web, From Videos to Articles

Nielsen announced that it’s expanding its ratings system to all kinds of digital content to give both its creators and advertisers a more meaningful way to measure popularity in the online era.The most striking development in Adobe’s new system is that it’s designed for comparing disparate kinds of content. The new ratings, Nielsen says, can rank an online video next to a podcast next to an article.

Read more at Wired