Television commands $74.5 billion in annual advertising spending, which dwarfs the $42.8 billion that goes to digital ads. Decades into this whole Internet thing, we’re still waiting for ad dollars to follow the eyeballs online. But those analog and digital ad budgets are beginning to blur thanks to “programmatic” buying.
Read more at Fortune
This introduction to the world of journalism encourages proactive thinking about the future of media and journalists' place in it, focusing on the need to remain on the innovation curve.
Sunday, February 8
Thursday, January 15
Will millennials cough up money for media?
Deloitte projects that the average millennial will pay just $19 on newspapers this year, less than the cost of four Sunday editions of The New York Times. Newspaper companies are also facing a similar money problem on the Web, which is eroding both their advertising revenue and ability to get money directly from readers. And they partially brought that fate upon themselves.
“It’s not that millennials don’t want to pay for things — it’s just that they don’t want to pay for the things that a lot media companies are making.”
Read more at Digiday
“It’s not that millennials don’t want to pay for things — it’s just that they don’t want to pay for the things that a lot media companies are making.”
Read more at Digiday
Saturday, January 3
2014 was another bad year for music sales
New numbers from Nielsen show that digital album sales in the U.S. declined by 9 percent in 2014, to 106.5 million, down from 117.6 in 2013. Including CDs, album sales even fell 11 percent. Digital song sales are also down 11 percent..
Read more here
Read more here
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