Deloitte projects that the average millennial will pay just $19 on newspapers this year, less than the cost of four Sunday editions of The New York Times. Newspaper companies are also facing a similar money problem on the Web, which is eroding both their advertising revenue and ability to get money directly from readers. And they partially brought that fate upon themselves.
“It’s not that millennials don’t want to pay for things — it’s just that they don’t want to pay for the things that a lot media companies are making.”
Read more at Digiday
